Live life outside the rat race.
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The Apps Market is growing faster than ever and with so much competition, it’s getting even harder to find app success. Recent research shows that over 90% of mobile apps are abandoned within a year. Only a select few will make it through to become indispensable to a number of users – and even fewer will become global sensations.
So where’s the disconnect? It’s amazing how often we see developers overlooking essentials. We see super technical developers not understand the concept of marketing or promotion, or we see market-minded entrepreneurs ignoring great UX/UI basics.
The good news is there’s SO much free information out there now, so you don’t have to be left in the dark or launch your app with a half-assed plan.
In fact, we recently read a super extensive guide from our friends at Apadmi.com. They’ve been in business since 2009, and have worked with a variety of developers and entrepreneurs, which has helped them acquire a lot of “dos” and “don’ts” over the years.
Their newly released (and free) advanced guide to making your apps successful is for independent app developers and startups, and we wanted to share it with you. The guide includes tips that Apadmi has learned through creating apps for clients such as the BBC and the Guardian. It contains over 200 tips and tactics on creating, marketing and gaining users for your app, even one with a small budget.
Since their guide is super extensive, we invited them to share their top 8 best pieces of advice for our community:
Most think a lifestyle business is raking in a ton of money while working only “4 hours” a week.
The truth is it is a way of being and a way of feeling more than anything. A life full of choices and opportunities where you’re truly living on your own terms. It doesn’t have to be complicated, and a true lifestyle business usually is not.
For many, a lifestyle business simply means being able to work for themselves and make enough to enjoy life. Whether that looks like $40K a year or $400K, it’s about taking your life back. It’s the emphasis on putting the “lifestyle” into your business.
You do things you want to do because you want to do them. Working hard and doing what you want are not mutually exclusive.
You travel where you want to go, because you want to go there. Or stay in place because all you want is more time around friends and family.
You decide what your day looks like because you’re the boss and you make the decisions. You are no longer tied to the stress of your employer or the office politics of your coworkers. Your business depends on you. When something isn’t going right, there’s no one to answer to but yourself.
You are not a “9 to 5.” Maybe you’re a 12am – 5am, maybe you’re a 8am – 12pm. Maybe you will still work 9 to 5 because YOU want to. Your life and your business is not restricted to social constructs. You’re able to build your business around what’s best for you, and when you play to your strengths rather than fighting your nature, you’ll be happier and more productive. You are constantly growing, experiencing, learning, and living.
Think about it like this (and if you’re an over-achiever draw this out)…
— This is a guest post by Cliff Viegas, owner of Kerofrog, a mobile app development company dedicated to quality iOS apps and design. –
What I mean by this is creating an experience that is pleasurable, easy and makes sense, and will have users coming back for more.
But I’m not a designer, I don’t know anything about UI or UX!?”
The good news is you don’t have to become an expert in app design, but having a base understanding of what makes good UI will make you and your team move much faster and create better apps:
A big, and common, mistake appreneurs tend to make is hiring the wrong developers. This honestly happens to both experienced and novice appreneurs. It’s part of owning your own business. But what happens when you can’t find a good hire? When every one you work with is failing and you continue to miss “red flags.”
Well, my friend, sometimes you’re the problem. Poor management and communication can cause a horrible experience even with a great developer or designer.
The good news? You don’t have to fire yourself – you can fix yourself!
This week I was honored to interview New York Times Bestselling author, Tim Ferriss. As many of you know, Tim’s first book, The 4-Hour Work Week, changed my life when I read it recovering in the hospital. And more recently the strategies and tips I’ve applied from The 4-Hour Body have helped in my body’s recovery to this day. His advice and expertise is unparallelled for us entrepreneurs.
And now, Tim has come out with his best book yet: The 4-Hour Chef!
Don’t be fooled by the title, this book isn’t just about cooking, it’s about how to master any skill. What I love most about this book is how closely these techniques apply to our app businesses.
The app world is one of the most rapidly changing industries of our time, and “rapid skill acquisition” (as Tim calls it) is one of the most important tools you can learn so you can adapt quickly and acquire expert knowledge you’ve only imagined.
Watch the interview to see how Tim is able to master anything:
It’s important to note: your revenue with ad networks will eb and flow. As new networks are built, and old networks get more developers in, revenue will change. What does that mean for you? It means you can never stop testing in order to optimize your ads.
You need to try multiple ad networks to see which fits you best, and continue switching out networks when one isn’t working for you anymore. The great news is you can implement many of these SDKs at once and simply turn them off and on when you want to use them, which makes testing easy!
Here, we’ll take a look at the best ad networks for apps, letting you know how they work and how you can use them to profit from your free ad. Sign-up now as they’re free to use:
iAds – https://developer.apple.com/iad/
Intended for iPhone and iPad apps, iAds makes it super-easy to run ads. The development is integrated with the iOS, so there’s no separate SDK to install—and they do all the work for you. You just sit back and collect 70% of the revenue.
Tapjoy – http://developers.tapjoy.com/
This company can double as a distributor and monetizor. They offer both integrated banner ads and full-screen interstitial ads that highlight a single advertiser and bring in more revenue—because big companies bid heavy on the full screens.
RevMob – https://www.revmob.com
RevMob is the worldwide leading ad network when it comes to mobile traffic monetization. The company delivers eCPMs well above the average of the industry with a simple SDK implementation.