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	<title>App Empire</title>
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	<link>http://www.appempire.com</link>
	<description>Becoming a Successful Appreneuer</description>
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		<title>Blog Contest &#8211; Win App Empire FREE!</title>
		<link>http://www.appempire.com/blog-contest-win-app-empire-free/</link>
		<comments>http://www.appempire.com/blog-contest-win-app-empire-free/#comments</comments>
		<pubDate>Sun, 12 May 2013 16:31:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[App Contest]]></category>
		<category><![CDATA[App Marketing]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[blog contest]]></category>
		<category><![CDATA[win app empire]]></category>
		<category><![CDATA[win app empire free]]></category>

		<guid isPermaLink="false">http://www.appempire.com/?p=948</guid>
		<description><![CDATA[Contest is officially: OPEN Comment Below To Win… App Empire &#8211; Appreneur System With Chad Mureta (+ 6 Monthly Sessions of Q &#38; A Coaching) *NOTE:  To qualify, you must have downloaded: 8 Day App Business Plan. Get all of your questions answered by video, written or audio response, whichever is more appropriate. Find out your hidden business potential with app business that works with your lifestyle. Allow me to help you with nearly any of your app business questions  – In the 6 Monthly Q &#38; A sessions. — That’s example after example of solutions to app questions and challenges, no matter what kind of app company you&#8217;re starting or thinking of starting. Avoid costly mistakes and unnecessary development costs – nothing can stop you anymore. Find out why your app idea may/may not ever get off the ground, and how to better predict the success of an app idea before you begin spending. Own your app business blueprint, with all the steps of starting a &#8216;real&#8217; app business, laid out for you. We’re talking about your complete appreneur system, shipped to your door! It’s time that you benefit from the precise app company start-up and enhancement strategies, softwares, and blueprints that so many of my clients have. Finally, I have a solution for you – just follow the instructions below: Here’s how you win: Comment below and tell me what your app business goals are for the next 6 weeks and why you’re actually going to hit them this time. Please keep in mind that this &#8220;Business In Your Pocket Start-Up Appreneur System&#8221; has a retail value of $4,995.  You’re going to have a chance to get the exact same system, FREE, by stating your goals below. Contest is officially: OPEN (winner will be directly contacted by email)]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><span style="color: #339966;"><strong>Contest is officially: OPEN</strong></span></p>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>Comment Below To Win…</strong></span></h1>
<h2 style="text-align: center;"><span style="color: #800000;"><strong><br />
App Empire</strong><strong> &#8211; Appreneur System<br />
With Chad Mureta<br />
(+ 6 Monthly Sessions of Q &amp; A Coaching)</strong></span></h2>
<p><strong><br />
<span style="color: #800000;"><br />
*NOTE:  To qualify, you must have downloaded:</span> <a href="http://appempire.com/8-day-app-business-plan.php" target="_blank">8 Day App Business Plan.</a><br />
</strong></p>
<ul>
<li>Get all of your questions answered by video, written or audio response, whichever is more appropriate.</li>
<li>Find out your hidden business potential with app business that works <em>with</em> <span style="text-decoration: underline;">your</span> lifestyle.</li>
<li>Allow me to help you with nearly any of your app business questions  – In the 6 Monthly Q &amp; A sessions. — That’s example after example of solutions to app questions and challenges, no matter what kind of app company you&#8217;re starting or thinking of starting.</li>
<li>Avoid costly mistakes and unnecessary development costs – nothing can stop you anymore.</li>
<li>Find out why your app idea may/may not ever get off the ground, and how to better predict the success of an app idea before you begin spending.</li>
<li>Own your app business blueprint, with all the steps of starting a &#8216;real&#8217; app business, laid out for you.</li>
</ul>
<p>We’re talking about your complete appreneur system, shipped to your door! It’s time that you benefit from the precise app company start-up and enhancement strategies, softwares, and blueprints that so many of my clients have. Finally, I have a solution for you – just follow the instructions below:</p>
<h2 style="text-align: center;"><span style="color: #800000;">Here’s how you win:</span> <span style="color: #800000;">Comment below and tell me what your app business goals are for the next 6 weeks and why you’re actually going to hit them this time.</span></h2>
<h2 style="text-align: center;"><strong><br />
</strong></h2>
<p style="text-align: center;"><strong>Please keep in mind that this &#8220;Business In Your Pocket Start-Up Appreneur System&#8221; has a retail value of $4,995.  You’re going to have a chance to get the exact same system, FREE, by stating your goals below.<br />
</strong></p>
<p style="text-align: center;"><span style="color: #339966;"><strong>Contest is officially: OPEN</strong></span></p>
<p style="text-align: center;">(winner will be directly contacted by email)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Finding Developers: A World of Options</title>
		<link>http://www.appempire.com/finding-developers-a-world-of-options/</link>
		<comments>http://www.appempire.com/finding-developers-a-world-of-options/#comments</comments>
		<pubDate>Mon, 06 May 2013 17:09:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Hiring Developers]]></category>
		<category><![CDATA[Programmers]]></category>

		<guid isPermaLink="false">http://www.appempire.com/?p=851</guid>
		<description><![CDATA[Discover a variety of methods for finding developers around the world &#8211; some that might surprise you &#8211; and find out the pros and cons of each. So you’ve done your research and you’ve got a killer app-idea &#8211; but alas, your coding knowledge goes about as far as trying to remember your phone’s pin code. That means it’s time to delve into finding, and then hiring a developer to help you bring your masterpiece to life. If you’ve never gone through the process before, you might be wondering where in the world to start? That can be daunting to think about, especially given that many people have come to realize that using all the tools that are available &#8211; literally searching for help across borders, time zones and hemispheres &#8211;  can take a lot of time, but presents the most options. Perhaps you’ve ventured down the path before, only to come up short of your expectations and &#8211; despite your initial thinking &#8211; over your initial budget? Whatever your situation, it’s always good to know that you have options and what they are. Let’s explore some of the more and less common ways of finding your next app developing kingpin&#8230; Before we get into the assortment of viable options, there are a few things to carefully consider when seeking out your next developer: Cultivating a relationship: to get respect you need to give it back, show appreciation and interest in the other person and they will be happier and more productive, 9 times out of 10. Thinking long term: the goal is to build your own app ‘empire’, so you’ll want someone you can rely on so you avoid repeating this process time and time again. Even if goals are on a smaller scale, establishing a long term relationship will help get your developer  in the team-spirit and more invested in what your goals are, too. Quality over cost: efficient, high-performance apps, that load fast and don’t crash are essential to your success. Freelancing Marketplaces These are the preferred resource for many &#8211; and for good reason. They’ve leveled the playing field around the world and have enabled people to build working relationships that were never before possible. Now, someone with an app idea in New Zealand can post a job for app developers in Argentina (or anywhere else in the world) to bid on, and &#8211; in a matter of minutes &#8211; new working relationships can be initiated. Some of the more popular online marketplaces for freelancers are: oDesk, Guru, and Freelancer. These sites are all great, and are all free! You can pay extra to highlight your post, which is a good idea, but not necessary. It’s important to note that the number of app developers offering their services has grown in recent time, however the range of quality has as well &#8211; so make sure you’re filtering through your results. Some of the nice aspects of these sites are that buyers can post jobs, but also [...]]]></description>
			<content:encoded><![CDATA[<h2 style="text-align: center;" dir="ltr"><em><strong>Discover a variety of methods for finding developers around the world &#8211; some that might surprise you &#8211; and find out the pros and cons of each.</strong></em></h2>
<p><br/></p>
<p dir="ltr">So you’ve done your research and you’ve got a killer app-idea &#8211; but alas, your coding knowledge goes about as far as trying to remember your phone’s pin code. That means it’s time to delve into finding, and then hiring a developer to help you bring your masterpiece to life.</p>
<p dir="ltr">If you’ve never gone through the process before, you might be wondering where in the world to start? That can be daunting to think about, especially given that many people have come to realize that using all the tools that are available &#8211; literally searching for help across borders, time zones and hemispheres &#8211;  can take a lot of time, but presents the most options.</p>
<p dir="ltr">Perhaps you’ve ventured down the path before, only to come up short of your expectations and &#8211; despite your initial thinking &#8211; over your initial budget?</p>
<p dir="ltr">Whatever your situation, it’s always good to know that you have options and what they are. Let’s explore some of the more and less common ways of finding your next app developing kingpin&#8230;</p>
<p dir="ltr">Before we get into the assortment of viable options, there are a few things to carefully consider when seeking out your next developer:</p>
<ul>
<li dir="ltr">
<p dir="ltr"><strong>Cultivating a relationship</strong>: to get respect you need to give it back, show appreciation and interest in the other person and they will be happier and more productive, 9 times out of 10.</p>
</li>
<li dir="ltr">
<p dir="ltr"><strong>Thinking long term</strong>: the goal is to build your own app ‘empire’, so you’ll want someone you can rely on so you avoid repeating this process time and time again. Even if goals are on a smaller scale, establishing a long term relationship will help get your developer  in the team-spirit and more invested in what your goals are, too.</p>
</li>
<li dir="ltr">
<p dir="ltr"><strong>Quality over cost</strong>: efficient, high-performance apps, that load fast and don’t crash are essential to your success.</p>
</li>
</ul>
<h3 dir="ltr">Freelancing Marketplaces</h3>
<p dir="ltr">These are the preferred resource for many &#8211; and for good reason. They’ve leveled the playing field around the world and have enabled people to build working relationships that were never before possible. Now, someone with an app idea in New Zealand can post a job for app developers in Argentina (or anywhere else in the world) to bid on, and &#8211; in a matter of minutes &#8211; new working relationships can be initiated. Some of the more popular online marketplaces for freelancers are: <a href="https://www.odesk.com/">oDesk</a>, <a href="http://www.guru.com/index.aspx">Guru</a>, and <a href="http://www.freelancer.com/">Freelancer</a>. These sites are all great, and are all free! You can pay extra to highlight your post, which is a good idea, but not necessary. It’s important to note that the number of app developers offering their services has grown in recent time, however the range of quality has as well &#8211; so make sure you’re filtering through your results. Some of the nice aspects of these sites are that buyers can post jobs, but also search the enormous database of qualified service providers and use detailed settings to filter the search results. Another key aspect of some of these sites is that they act as a 3rd party and mitigate the payment process, which can avoid lots of unnecessary headaches.</p>
<h3 dir="ltr">Classifieds / Job Boards</h3>
<p dir="ltr">Classifieds have been around for centuries. Early on it was handwritten notices nailed to a post, and later it evolved to publications and newspapers. For years, this was the easiest way for people to search for employees or employers. Nearly two decades ago however, <a href="http://www.craigslist.org/">Craigslist</a> and job board websites like <a href="http://www.monster.com/">Monster</a> and <a href="http://www.careerbuilder.com">CareerBuilder</a> changed the game and made those newspaper ads pretty much obsolete. Job aggregators like <a href="http://www.indeed.com/">Indeed</a> and <a href="http://www.simplyhired.com/">Simply Hired</a> exist today, and allow job seekers to search multiple job boards at the same time. All of the job sites seem to have specialized sections dedicated to “IT” talent that you can post to narrow the field, and many of them allow you to search and filter through their enormous database of resumes (for a fee). Consider job boards around the world, too. Some of the ones mentioned above have international sites, but also consider sites exclusive to certain countries &#8211; which can be great resources and are less expensive (sometimes free) for employers. For example, sites like <a href="http://www.bestjobs.ph/">Best Jobs</a> and <a href="http://pinoyjobs.ph/">Pinoy Jobs</a> are great ones in the Philippines that specifically target a local applicant pool. Craigslist also has sites around the world, although the site’s popularity is not the same as it is in the US, for example. For Craigslist &#8211; and all job boards, for that matter &#8211; beware of an onslaught of responses that can be generated and be sure you’re ready to filter through a potentially high number low-level candidates.</p>
<h3 dir="ltr">Internships / Co-ops</h3>
<p dir="ltr">Everybody needs to start somewhere. What fresh, young developers lack in experience, they often make up for in drive and knowledge of up-and-coming programming methods. Many new college courses have been created that focus specifically on app development, so there are more and more developers interested in teaming up with marketers to get experience and be part of a new company. If you’re wondering, yes &#8211; many people will work for free, or very low compensation. You might be pleasantly surprised by the level of talent you can find, too. Near in mind however, that many intern-level developers will probably require some extra patience (a little confidence boost doesn’t hurt either). There are job board sites dedicated to finding interns like <a href="http://college.monster.com/">Monster College</a> and <a href="http://www.internjobs.com/">InternJobs.com</a>, but contacting local colleges and universities can work well, too. They’re always happy to provide more opportunities for their students.</p>
<h3 dir="ltr">Conferences</h3>
<p dir="ltr">Traditional methods of scouting new employees like conferences have become unconventional in this day and age. That said, tech trade shows and developer conferences are usually hot beds of top-notch talent. It stands to reason that the developers who are most concerned with staying ahead of the trend curve, are typically the types that frequent conferences. You may pay higher for this talent pool, but depending on your project scope and sales projections, getting the absolute best might be a requirement. Another clear advantage of conferences is that you’re meeting potential candidates in person right away, which can help accelerate the hiring process. Some of the most well known conferences are <a href="https://developer.apple.com/wwdc/">Apple’s WWDC</a>, <a href="https://developers.google.com/events/io/">Google’s I/O</a>, or <a href="http://futureinsightslive.com/">Future Insights Live</a>, however there are hundreds of conferences around the world, and the focus around app development is ever-growing. With a little research, it should be easy to find the one nearest you.</p>
<h3 dir="ltr">Referrals</h3>
<p dir="ltr">Know somebody who knows somebody? We all do. Here’s another method for short-cutting the process. If you have to look no further than the people you know, finding a good candidate can be fast and painless. A primary advantage of being introduced to someone by another person that you trust and believe has your best interests in mind, is that you should have a much better idea who you’re getting ahead of time. Some of the most successful hires that I have ever made were by referral. That said, screening the individual during the hiring process &#8211; as with all candidates &#8211; is still important.</p>
<h3 dir="ltr">Community Sites / Blogs</h3>
<p dir="ltr">In a similar spirit as attending conferences, peering into community sites dedicated web developers will expose you to some of the most up to date info in the developer community &#8211; and more importantly &#8211; the forward thinking developers who frequent them. <a href="http://stackoverflow.com/">Stack Overflow</a> is a free Q&amp;A site for programmers that is almost set up like a wiki site. It’s an amazing resource and probably the most well known community site amongst developers. In addition, it has a feature called Career 2.0 that acts as a job board for the site’s community. Blogs are also wonderful resources. Some well respected developer blogs are <a href="http://net.tutsplus.com/">Net Tuts+</a> and <a href="http://www.webappers.com/">Web Appers</a>. Getting on these sites and searching for app-related articles and posts and then getting involved in the conversation can be a great way to meet new developers. Keep in mind &#8211; as with any other time you venture into a new community &#8211; be respectful and don’t kill the vibe!</p>
<h3 dir="ltr">Poaching</h3>
<p dir="ltr">This strategy would involve researching, locating and contacting developers of successful apps &#8211; in this case, who are currently employed &#8211; and finding a way to lure them away from current projects to join up with you. Be careful about this method &#8211; as you may be leaving somebody on the losing end of your gain &#8211; but also because a developer who is willing to jump ship somewhere else to join you, may have little deliberation before doing it again later. If the circumstances are right, this could be a win-win for everyone, but the likelihood of building a healthy, long term relationship could be more challenging. That said, this can be a successful method for finding great talent. And if you’re able to give the person a higher quality work life, there’s still a good chance to make it a long lasting love affair!</p>
<p dir="ltr">There you have it &#8211; a nice laundry list of perfectly useful options to get you started for finding developers (or other team members for that matter). Now it’s time to get going and find yourself some viable candidates!</p>
<p dir="ltr">&#8212;-</p>
<h3 dir="ltr">What kind of experiences have you had in finding developers? Any other methods that have worked (or not) for you? Be a part of the conversation!</h3>
]]></content:encoded>
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		<title>App Hot Spot: Aaron&#8217;s Top 10 Split Pic</title>
		<link>http://www.appempire.com/app-hot-spot-aarons-top-10-split-pic/</link>
		<comments>http://www.appempire.com/app-hot-spot-aarons-top-10-split-pic/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 20:40:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[App Marketing]]></category>
		<category><![CDATA[Hiring Developers]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.appempire.com/?p=745</guid>
		<description><![CDATA[Meet Aaron&#8230; He&#8217;s the App Empire member behind the Top 10 hit app, Split Pic. He has a great success story that I know you&#8217;ll enjoy. In this interview, you&#8217;ll see how Aaron took one well-researched app idea and ran with it. He saw that it was gaining traction, so he focused on growing and improving it to maximize his current traffic. The result? 4 months of hard work to eventually peak at #6 Top Free overall, spend WEEKS in the Top 10 overall, 6 million downloads from the free version alone, and $200K in revenue since December. Watch the video above to learn: The #1 reason his app was so successful from the start How social media became his #1 marketing tool The things he would have done from the beginning The important of passion in your app business How to keep momentum and grow your team for long term sustainability P.S. My side of the audio is quiet at some points. Sorry about that, computer issues &#8211; as you can see by my little frozen face in the corner… You saw Sophie&#8217;s App Hot Spot outline her success from creating a network of apps, Carter&#8217;s success from app flipping, and now Aaron&#8217;s success from one hit app. What am I trying to show you? That there are many strategies, and many opportunities out there in the app market. Yes, that can be confusing, but it&#8217;s also extremely exciting. I think a great takeaway from this video is, &#8220;Which are you most passionate about?&#8221; Finding the technique that truly ignites your fire will result in lasting success. For resources on figuring out your passion, check out &#8220;Training Your Mind for Success&#8220;, &#8220;Do you know your app mantra?, or our App Empire products, which teach you mindset strategies to create a foundation for success.]]></description>
			<content:encoded><![CDATA[<h2>Meet Aaron&#8230;</h2>
<p>He&#8217;s the App Empire member behind the Top 10 hit app, <a href="https://itunes.apple.com/us/app/split-pic-2.0-clone-yourself/id570748340?mt=8" target="_blank">Split Pic</a>. He has a great success story that I know you&#8217;ll enjoy. In this interview, you&#8217;ll see how Aaron took one well-researched app idea and ran with it. He saw that it was gaining traction, so he focused on growing and improving it to maximize his current traffic.</p>
<p><strong>The result?</strong> 4 months of hard work to eventually peak at #6 Top Free overall, spend WEEKS in the Top 10 overall, 6 million downloads from the free version alone, and $200K in revenue since December.</p>
<p><iframe src="http://player.vimeo.com/video/63934413" width="600" height="384" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe> </p>
<p>Watch the video above to learn:</p>
<ul>
<li>The #1 reason his app was so successful from the start</li>
<li>How social media became his #1 marketing tool</li>
<li>The things he would have done from the beginning</li>
<li>The important of passion in your app business</li>
<li>How to keep momentum and grow your team for long term sustainability</li>
</ul>
<p>P.S. My side of the audio is quiet at some points. Sorry about that, computer issues &#8211; as you can see by my little frozen face in the corner…</p>
<p>You saw <a href="http://www.appempire.com/app-hot-spot-sophies-photo-apps/" target="_blank">Sophie&#8217;s App Hot Spot</a> outline her success from creating a network of apps, Carter&#8217;s success from <a href="http://www.appempire.com/carter-thomas-chad-mureta-the-secrets-of-the-app-store" target="_blank">app flipping</a>, and now Aaron&#8217;s success from one hit app. What am I trying to show you? That there are <em>many</em> strategies, and <em>many</em> opportunities out there in the app market. Yes, that can be confusing, but it&#8217;s also extremely exciting. I think a great takeaway from this video is, &#8220;<strong>Which are you most passionate about?</strong>&#8221; Finding the technique that truly ignites your fire will result in lasting success.</p>
<p>For resources on figuring out your passion, check out &#8220;<a href="http://www.appempire.com/training-your-mind-to-achieve-success/" target="_blank">Training Your Mind for Success</a>&#8220;, &#8220;<a href="http://www.appempire.com/video-tip-do-you-know-your-app-mantra/" target="_blank">Do you know your app mantra?</a>, or our <a href="http://www.appempire.com/products" target="_blank">App Empire products</a>, which teach you mindset strategies to create a foundation for success.</p>
]]></content:encoded>
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		<title>Carter Thomas &amp; Chad Mureta: the secrets of the App Store</title>
		<link>http://www.appempire.com/carter-thomas-chad-mureta-the-secrets-of-the-app-store/</link>
		<comments>http://www.appempire.com/carter-thomas-chad-mureta-the-secrets-of-the-app-store/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 15:50:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[App Marketing]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Monetization]]></category>

		<guid isPermaLink="false">http://www.appempire.com/?p=662</guid>
		<description><![CDATA[Meet Carter Thomas&#8230; Owner of Blue Cloud Solutions and the app-flipping ninja-warrior who built and sold over 100+ applications in a year. Like myself, Carter started as no app expert, but quickly adapted to the market and makes over $200K a year on apps alone. In this interview, we discuss the best strategies for app domination, giggle like schoolboys over waking up to overnight revenue, and the truth about app market overpopulation. For marketplaces to buy source code, check out: apptopia.com, appbusinessbrokers.com, and sellmyapp.com. Interested in flipping apps? Stay tuned for more! Carter and I have some really awesome content we&#8217;ve been working on together to teach you how to flip apps from step 1 to step $200K+ What questions do you have on app flipping? Comment below!]]></description>
			<content:encoded><![CDATA[<h5>Meet Carter Thomas&#8230;</h5>
<p>Owner of Blue Cloud Solutions and the app-flipping ninja-warrior who built and sold over 100+ applications in a year. Like myself, Carter started as no app expert, but quickly adapted to the market and makes over $200K a year on apps alone.</p>
<p>In this interview, we discuss the best strategies for app domination, giggle like schoolboys over waking up to overnight revenue, and the truth about app market overpopulation.</p>
<p><iframe src="http://player.vimeo.com/video/61570371" frameborder="0" width="600" height="481"></iframe></p>
<p>For marketplaces to buy source code, check out: <a href="http://www.apptopia.com" target="_blank">apptopia.com</a>, <a href="http://www.appbusinessbrokers.com" target="_blank">appbusinessbrokers.com</a>, and <a href="http://www.sellmyapp.com" target="_blank">sellmyapp.com</a>.</p>
<p>Interested in flipping apps? Stay tuned for more! Carter and I have some really awesome content we&#8217;ve been working on together to teach you how to flip apps from step 1 to step $200K+</p>
<h3 style="text-align: center;">What questions do you have on app flipping? Comment below!</h3>
]]></content:encoded>
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		<title>Game vs Utility Apps &#8211; Which is better?</title>
		<link>http://www.appempire.com/game-vs-utility-apps-which-is-better/</link>
		<comments>http://www.appempire.com/game-vs-utility-apps-which-is-better/#comments</comments>
		<pubDate>Fri, 29 Mar 2013 19:25:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.appempire.com/?p=720</guid>
		<description><![CDATA[A couple weeks ago&#8230; I sent out this email to the App Empire community. I wanted to share it on our blog as well, as it&#8217;s extremely relevant to understanding the mobile marketplace. The app market changes at lightening speed, and if you aren&#8217;t adapting with it, you could fall behind. Don&#8217;t be intimidated by this though. In fact, it&#8217;s extremely exciting just how many opportunities there are, present and future, in the app market! Read below to understand what apps you should be developing: _______________________ Hey there, Hope everyone is rocking out! We&#8217;ve had some amazing success stories over the last couple months and couldn&#8217;t be more impressed by the dedication we see from AE members. We&#8217;re continually contacted by companies/services/etc inquiring about &#8220;our group&#8221; and what we&#8217;re all about. In other words, you guys are making some serious impressions in the mobile marketplace! We have some nice updates coming to the portal to keep the content as fresh as possible. We&#8217;ll let you all know when those updates have been made. But don&#8217;t forget to check back with the original content. It can&#8217;t be underestimated and based off the feedback from AE successes the information definitely still holds its weight. However, I do want to clarify a SUPER IMPORTANT question on market research that I&#8217;ve been asked a lot. I&#8217;ve said it on videos and emails, but some of the content seems to still be giving the wrong impression. The Big Question&#8230; Games vs Utilities In the beginning, games, for the most part, were very expensive to make. I stayed away from games, not because they are &#8220;games,&#8221; but because I don&#8217;t believe in spending thousands and thousands on apps, especially if it&#8217;s your first couple apps. Low Cost Development = Higher ROI That was how I based my model (and still do) so it naturally meant staying away from games. HOWEVER, times have changed (for the better!). With more app programmers, designers, and code available, it is no longer super expensive to create games. We have some members creating games for as little as $100! Buying existing code and reskinning to create new games has become a popular and cheap model for some serious ROI. Now, this doesn&#8217;t mean you should all move over to games all of sudden! We still have members creating high revenue with Utility and Productivity apps. This just means, games now fall better into the &#8220;App Empire development model&#8221; than they previously did because the marketplace CHANGED. So don&#8217;t feel like there&#8217;s any one category that&#8217;s &#8220;off limits.&#8221; Any type of app is possible &#8211; just make sure you&#8217;re RESEARCHING THE MARKET as your guide. Follow the TRENDS and see what&#8217;s making the top charts at this moment! Hope this clears some things up. Sky&#8217;s the limit! To Your Success, Chad Mureta]]></description>
			<content:encoded><![CDATA[<h3>A couple weeks ago&#8230;</h3>
<p>I sent out this email to the App Empire community. I wanted to share it on our blog as well, as it&#8217;s extremely relevant to understanding the mobile marketplace. The app market changes at lightening speed, and if you aren&#8217;t adapting with it, you could fall behind. Don&#8217;t be intimidated by this though. In fact, it&#8217;s extremely exciting just how many opportunities there are, present and future, in the app market! </p>
<h4>Read below to understand what apps you should be developing:</h4>
<p>_______________________<br />
Hey there,</p>
<p>Hope everyone is rocking out!</p>
<p>We&#8217;ve had some amazing success stories over the<br />
last couple months and couldn&#8217;t be more impressed<br />
by the dedication we see from AE members.</p>
<p>We&#8217;re continually contacted by companies/services/etc<br />
inquiring about &#8220;our group&#8221; and what we&#8217;re all about.</p>
<p>In other words, you guys are making some serious<br />
impressions in the mobile marketplace!</p>
<p>We have some nice updates coming to the portal to<br />
keep the content as fresh as possible. We&#8217;ll let<br />
you all know when those updates have been made.</p>
<p>But don&#8217;t forget to check back with the original<br />
content. It can&#8217;t be underestimated and based off<br />
the feedback from AE successes the information<br />
definitely still holds its weight.</p>
<p>However, I do want to clarify a <strong>SUPER IMPORTANT</strong><br />
question on market research that I&#8217;ve been asked<br />
a lot. I&#8217;ve said it on videos and emails, but some<br />
of the content seems to still be giving the wrong<br />
impression. </p>
<h3>The Big Question&#8230;</h3>
<p><strong>Games vs Utilities</strong></p>
<p>In the beginning, games, for the most part, were<br />
very expensive to make. I stayed away from games,<br />
not because they are &#8220;games,&#8221; but because I don&#8217;t<br />
believe in spending thousands and thousands on<br />
apps, especially if it&#8217;s your first couple apps.</p>
<p>Low Cost Development = Higher ROI</p>
<p>That was how I based my model (and still do) so<br />
it naturally meant staying away from games.</p>
<p>HOWEVER, times have changed (for the better!).</p>
<p><strong>With more app programmers, designers, and code<br />
available, it is no longer super expensive to<br />
create games.</strong></p>
<p>We have some members creating games for as<br />
little as $100!</p>
<p>Buying existing code and reskinning to create<br />
new games has become a popular and cheap model<br />
for some serious ROI. Now, this doesn&#8217;t mean<br />
you should all move over to games all of sudden!</p>
<p>We still have members creating high revenue<br />
with Utility and Productivity apps. This just<br />
means, games now fall better into the &#8220;App<br />
Empire development model&#8221; than they previously<br />
did because the marketplace CHANGED.</p>
<p>So don&#8217;t feel like there&#8217;s any one category<br />
that&#8217;s &#8220;off limits.&#8221;</p>
<p>Any type of app is possible &#8211; just make sure<br />
you&#8217;re RESEARCHING THE MARKET as your guide.</p>
<p>Follow the TRENDS and see what&#8217;s making the<br />
top charts at this moment!</p>
<p>Hope this clears some things up.</p>
<p>Sky&#8217;s the limit!</p>
<p>To Your Success,</p>
<p>Chad Mureta</p>
]]></content:encoded>
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		<title>How can I improve my app?</title>
		<link>http://www.appempire.com/how-can-i-improve-my-app/</link>
		<comments>http://www.appempire.com/how-can-i-improve-my-app/#comments</comments>
		<pubDate>Fri, 22 Mar 2013 18:12:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[App Marketing]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[app development]]></category>
		<category><![CDATA[app empire]]></category>
		<category><![CDATA[app marketing]]></category>
		<category><![CDATA[chad mureta]]></category>

		<guid isPermaLink="false">http://www.appempire.com/?p=676</guid>
		<description><![CDATA[Is it time to give up on your app? Sometimes there is a time to move on. However, a common mistake is to give up on an app just because it doesn&#8217;t stick right away. Ideally, your app starts bringing in revenue from launch, but other times it takes months, and you need to be willing to stick with it if you want it to pay off. Here are the questions you need to ask yourself to determine if you should move on, or if your app just needs serious improvement. Overall 1. Has this app gone up or down in the rankings? Why? ?Are there relatively high/low downloads in certain countries? Why? 2. Is my marketing converting? In other words, are you getting traffic? From where? 3. What do reviews say? Can I fix the things people are frequently complaining about? Note: You will always get bad reviews. Don&#8217;t let every one affect you. Take constructive criticism, and strategically think about what should change. Should you take out the $0.99 ad-free upgrade just because some users don&#8217;t want ads? Not if it&#8217;s clear people are willing to upgrade. Focus on what you can change that positively affects your outcome. 4. Do people like this app? How often do they use it? 5. How can I add more value for my users? Look at your reviews, and reviews of competing apps, that suggest constructive, actual changes. Not just &#8220;This app is too easy!&#8221; or &#8220;These ads suck!&#8221; Look for detailed information. Also look at blog reviews as they contain valuable insight. 6. Can I monetize this app better? How? Note: Stumped for ideas? Look at the market. What are ways other apps are monetizing? Look on developer forums. Ask around for the latest data. Icon 1. Is there a style of icon for a competing app that’s doing better? Why? 2. Can I keep my current design but try different colors? 3. ??Are users able to understand what the app is for by looking at the icon? 4. Is my icon’s style similar to proven icons in the market, or am I trying to be overly creative? Title 1. Is my title clear??? Does my title describe the app’s functionality? 2. Does my title use strong keywords? Note: Title rank changes. Short app titles used to place better, as did long keyword-saturated titles at one point. Right now, the best titles are 2-5 words long. Description 1. How can I make my description less cluttered and easier to read? 2. ??How can I better explain the functionality of my app? 3. How can I make it more exciting? 4. Do I have a call to action? Note: Descriptions don’t matter like they used to, but there are people who still look at them, so make sure it’s tailored to your demographic. Is your app funny? Badass? For kids? Convey that language in your copy. Screenshots 1. Can I make my screenshots more impressive visually? 2. Do they fit the theme [...]]]></description>
			<content:encoded><![CDATA[<h3>Is it time to give up on your app?</h3>
<p>Sometimes there <em>is</em> a time to move on. However, a common mistake is to give up on an app just because it doesn&#8217;t stick right away. Ideally, your app starts bringing in revenue from launch, but other times it takes <em>months</em>, and you need to be willing to stick with it if you want it to pay off.</p>
<p>Here are the questions you need to ask yourself to determine if you should move on, or if your app just needs serious improvement.</p>
<h5>Overall</h5>
<p>1. Has this app gone up or down in the rankings? Why? ?Are there relatively high/low downloads in certain countries? Why?<img class="aligncenter size-full wp-image-679" title="AppFigures" src="http://www.appempire.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-14-at-3.17.42-PM.png" alt="" width="411" height="183" /></p>
<p>2. Is my marketing converting? In other words, are you getting traffic? From where?</p>
<p>3. What do reviews say? Can I fix the things people are frequently complaining about?<br />
<strong>Note</strong>: You will always get bad reviews. Don&#8217;t let every one affect you. Take constructive criticism, and strategically think about what should change. Should you take out the $0.99 ad-free upgrade just because some users don&#8217;t want ads? Not if it&#8217;s clear people <em>are</em> willing to upgrade. Focus on what you can change that positively affects your outcome.</p>
<p>4. Do people like this app? How often do they use it?</p>
<p>5. How can I add more value for my users? Look at your reviews, and reviews of competing apps, that suggest constructive, actual changes. Not just &#8220;This app is too easy!&#8221; or &#8220;These ads suck!&#8221; Look for detailed information. Also look at blog reviews as they contain valuable insight.</p>
<p>6. Can I monetize this app better? How?<br />
<strong>Note</strong>: Stumped for ideas? Look at the market. What are ways other apps are monetizing? Look on developer forums. Ask around for the latest data.</p>
<h5>Icon</h5>
<p>1. Is there a style of icon for a competing app that’s doing better? Why?</p>
<p>2. Can I keep my current design but try different colors?</p>
<p>3. ??Are users able to understand what the app is for by looking at the icon?</p>
<p>4. Is my icon’s style similar to proven icons in the market, or am I trying to be overly creative?</p>
<p><img class="aligncenter size-full wp-image-681" title="Icons" src="http://www.appempire.com/wp-content/uploads/2013/03/Icons.jpg" alt="" width="378" height="185" /></p>
<h5>Title</h5>
<p>1. Is my title clear??? Does my title describe the app’s functionality?</p>
<p>2. Does my title use strong keywords?</p>
<p><strong>Note:</strong> Title rank changes. Short app titles used to place better, as did long keyword-saturated titles at one point. Right now, the best titles are 2-5 words long.</p>
<h5></h5>
<h5>Description</h5>
<p>1. How can I make my description less cluttered and easier to read?</p>
<p>2. ??How can I better explain the functionality of my app?</p>
<p>3. How can I make it more exciting?</p>
<p>4. Do I have a call to action?<br />
<strong>Note:</strong> Descriptions don’t matter like they used to, but there are people who still look at them, so make sure it’s tailored to your demographic. Is your app funny? Badass? For kids? Convey that language in your copy.</p>
<h5><img class="aligncenter  wp-image-682" title="description" src="http://www.appempire.com/wp-content/uploads/2013/03/tumblr_l94afwg4Lf1qawm3wo1_500.jpg" alt="" width="335" height="265" /></h5>
<h5></h5>
<h5>Screenshots</h5>
<p>1. Can I make my screenshots more impressive visually?</p>
<p>2. Do they fit the theme of the icon and the rest of the app?</p>
<p>3. How can i make my screenshots less cluttered and easier to understand?</p>
<p>4. Do they have text banners that explain the functionality?</p>
<p>5. Can I improve the text banners to mention more and better features?<br />
<img class="wp-image-704 aligncenter" title="Interval_Screenshots" src="http://www.appempire.com/wp-content/uploads/2013/03/Interval_Screenshots-1024x426.jpg" alt="" width="485" height="202" /></p>
<p style="text-align: center;">Two different apps, one with noticeably more appealing marketing.</p>
<h5>Keywords</h5>
<p>1. What words does my target demographic use to look for my app?</p>
<p>2. What keywords are competing apps using?</p>
<p>3.What other relevant keywords can I test?</p>
<p>4. Am I using all the space available for keywords (100 characters)?<br />
<strong>Note:</strong> No need for spaces after commas. You get more keywords without including spaces. Ex: dog,animal,fun,funny</p>
<p><img class="aligncenter size-full wp-image-684" title="keywords" src="http://www.appempire.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-14-at-3.21.59-PM.png" alt="" width="498" height="208" /></p>
<h5></h5>
<h5>Categories</h5>
<p>1. What other category could my app be in?</p>
<p>2. What category are the competing apps in?</p>
<p>3. What category is less competitive and might provide more visibility?</p>
<h4 style="text-align: center;">Have you revived an app from near-death before? How did you do it?</h4>
]]></content:encoded>
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		<title>App Hot Spot: Sophie&#8217;s Photo Apps</title>
		<link>http://www.appempire.com/app-hot-spot-sophies-photo-apps/</link>
		<comments>http://www.appempire.com/app-hot-spot-sophies-photo-apps/#comments</comments>
		<pubDate>Fri, 08 Mar 2013 21:51:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[App Marketing]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[app development]]></category>
		<category><![CDATA[app empire]]></category>
		<category><![CDATA[chad mureta]]></category>
		<category><![CDATA[hot spot]]></category>
		<category><![CDATA[mobile apps]]></category>

		<guid isPermaLink="false">http://www.appempire.com/?p=605</guid>
		<description><![CDATA[Meet Sophie. She likes long walks on the beach, our mutual love of Tim Ferriss, and working from home. More importantly, she was one of our first AE course members and is a great example of market research reaping rewards. She still makes $500/day on her first app, &#8220;Cut Me In&#8220;. On this App Hot Seat, we&#8217;ll analyze Sophie&#8217;s past, current, and future apps. We&#8217;ll talk about developing for the same app genres, updating your apps, the importance of analytics, and the best ways to convert your customer. Watch below to learn from Sophie&#8217;s journey: Note: The video connection was choppy, but the audio is still good. We&#8217;ve included a time-guide below so you can jump between topics. 00:50 - Sophie&#8217;s story and motivation for getting into apps 5:57 - App business beginnings, new goals, and current earnings 8:50 - Sophie discusses her first app, Cut Me In, earnings and success. Her second and third apps, ScrapBook USA and What Before 11?, and challenges in launching those two. 12:09 - Should I keep focusing on the same kind of apps? What you should be looking at. 14:28 - Creating different companies for apps and split testing. 15:00 - Keyword algorithms and keeping sane with Apple reviewers. 16:14 - Optimizing and how often you should update apps? 18:00 - In-app purchases 20:33 - Bad Reviews 21:28 - Ad placement, Banners, and Pop-ups 25:58 - Call to action: the &#8220;More&#8221; screen 27:10 - Tracking, testing, analytics 29:47 - What ideas to pursue next? 31:00 - How much should I spend on graphics? 32:40 - Incorporating Affiliate links into your app. 35:29 - More screen design &#8211; What works? 37:30 - Creative push notification copy. 41:46 - Coming up with ideas and financing future apps. &#160; How often do you analyze your business? How have your goals evolved?]]></description>
			<content:encoded><![CDATA[<h4>Meet <a href="http://www.applauseapps.com.au/" target="_blank">Sophie</a>.</h4>
<p>She likes long walks on the beach, our mutual love of Tim Ferriss, and working from home.</p>
<p>More importantly, she was one of our first AE course members and is a great example of market research reaping rewards. She still makes $500/day on her first app, <a href="https://itunes.apple.com/us/app/cut-me-in-easy-photoshop-background/id556546026?mt=8" target="_blank">&#8220;Cut Me In</a>&#8220;. On this App Hot Seat, we&#8217;ll analyze Sophie&#8217;s past, current, and future apps. We&#8217;ll talk about developing for the same app genres, updating your apps, the importance of analytics, and the best ways to convert your customer.</p>
<h4 style="text-align: center;">Watch below to learn from Sophie&#8217;s journey:</h4>
<p><em>Note</em>: The video connection was choppy, but the audio is still good. We&#8217;ve included a time-guide below so you can jump between topics.</p>
<p><iframe src="http://player.vimeo.com/video/60297191" frameborder="0" width="600" height="481"></iframe></p>
<h6>00:50</h6>
<p>- Sophie&#8217;s story and motivation for getting into apps</p>
<h6>5:57</h6>
<p>- App business beginnings, new goals, and current earnings</p>
<h6>8:50</h6>
<p>- Sophie discusses her first app, <a href="https://itunes.apple.com/us/app/cut-me-in-easy-photoshop-background/id556546026?mt=8" target="_blank">Cut Me In</a>, earnings and success. Her second and third apps, <a href="https://itunes.apple.com/th/app/scrapbook-usa-join-your-pics/id601605527?mt=8" target="_blank">ScrapBook USA</a> and <a href="https://itunes.apple.com/us/app/what-before-11/id580045457?mt=8" target="_blank">What Before 11?</a>, and challenges in launching those two.</p>
<h6>12:09</h6>
<p>- Should I keep focusing on the same kind of apps? What you should be looking at.</p>
<h6>14:28</h6>
<p>- Creating different companies for apps and split testing.</p>
<h6>15:00</h6>
<p>- Keyword algorithms and keeping sane with Apple reviewers.</p>
<h6>16:14</h6>
<p>- Optimizing and how often you should update apps?</p>
<h6>18:00</h6>
<p>- In-app purchases</p>
<h6>20:33</h6>
<p>- Bad Reviews</p>
<h6>21:28</h6>
<p>- Ad placement, Banners, and Pop-ups</p>
<h6>25:58</h6>
<p>- Call to action: the &#8220;More&#8221; screen</p>
<h6>27:10</h6>
<p>- Tracking, testing, analytics</p>
<h6>29:47</h6>
<p>- What ideas to pursue next?</p>
<h6>31:00</h6>
<p>- How much should I spend on graphics?</p>
<h6>32:40</h6>
<p>- Incorporating Affiliate links into your app.</p>
<h6>35:29</h6>
<p>- More screen design &#8211; What works?</p>
<h6>37:30</h6>
<p>- Creative push notification copy.</p>
<h6>41:46</h6>
<p>- Coming up with ideas and financing future apps.</p>
<p>&nbsp;</p>
<h3 style="text-align: center;">How often do you analyze your business? How have your goals evolved?</h3>
]]></content:encoded>
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		<title>The Art of Improved Emulation: Brooke’s SleepSmart app</title>
		<link>http://www.appempire.com/the-art-of-improved-emulation-brookes-sleepsmart-app/</link>
		<comments>http://www.appempire.com/the-art-of-improved-emulation-brookes-sleepsmart-app/#comments</comments>
		<pubDate>Sat, 02 Mar 2013 09:00:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[App Marketing]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.appempire.com/?p=622</guid>
		<description><![CDATA[Ever since I wrote App Empire, the topic that most people love to debate is my take on emulation and market research. Researching the market and following trends rather than investing in a hail-mary app seems to either really resonate with people, or tick them off. Even still, trying to emulate the marketplace isn’t enough in itself. I like to consider my method innovation within emulation. To make the message as clear as possible, I’ve asked Brooke, an AE Alumni, to share her app journey with us. She took a popular Top 100 app concept, and did a great job with emulating the app &#8211; but innovated by marketing it much better (check out those screenshots!) and adding value. Chad: How did you come up with your app idea? Brooke: I wanted to stay true to the lessons you taught in your course and find an app that was doing well and then tweak it to make it better. It took me forever to find a concept that was simple enough to be my first app but also an app that I would use in my every day life. I was amazed at how well a simple alarm clock app was performing in the app store and was interested in this first. Then, when Sleep Cycle App came out, I started to do some research on the science behind our sleep cycles (non-REM and REM, all that jazz) and came up with the idea of doing a Sleep Cycle Calculator. The result is a combination alarm clock and sleep cycle app that incorporates beautiful sounds, white noise sleep music, dynamic backgrounds and…best of all…IT REALLY WORKS! Brooke&#8217;s SleepSmart app Sleep Cycle &#8211; Top 100 app Chad: If you could do it over again, what would you change? Brooke: Nothing. The whole process, the highs AND the lows, taught me so much about app development that I wouldn’t change a thing. This process was ridiculously educational and frustrating but in the end, I’m very happy with SleepSmart. Does it have hiccups? Sure. But overall, I am so happy with the result and am very hopeful that people will love it as much as I do. Chad: From start to finish, about how long did it take to put this app together? What was your process? Brooke: I started this app back in November and hoped to have it released before Christmas. When it wasn’t working out with my developer, I put the brakes on it. From this point forward, the app morphed into what it is today. I spent SO MANY hours on this app, working at night after coming home from my full time job as a lawyer and working on the weekends. It took from about November 14th until I submitted it on April 20th for it to be finished. The process: I found a developer and submitted him my wire frames. While he began working on the code, I searched Shutterstock for my backgrounds and Audio Micro for [...]]]></description>
			<content:encoded><![CDATA[<p>Ever since I wrote <a href="http://appempire.com/products" target="_blank">App Empire</a>, the topic that most people love to debate is my take on emulation and market research. Researching the market and following trends rather than investing in a hail-mary app seems to either really resonate with people, or tick them off. Even still, trying to emulate the marketplace isn’t enough in itself. I like to consider my method innovation within emulation. To make the message as clear as possible, I’ve asked Brooke, <a href="http://appempire.com/products" target="_blank">an AE Alumni</a>, to share her app journey with us. She took a popular Top 100 app concept, and did a great job with emulating the app &#8211; but innovated by marketing it much better (check out those screenshots!) and adding value.</p>
<h4><strong>Chad: How did you come up with your app idea?</strong></h4>
<p><strong>Brooke:</strong><br />
I wanted to stay true to the lessons you taught in your course and find an app that was doing well and then tweak it to make it better. It took me forever to find a concept that was simple enough to be my first app but also an app that I would use in my every day life.</p>
<p>I was amazed at how well a simple alarm clock app was performing in the app store and was interested in this first. Then, when Sleep Cycle App came out, I started to do some research on the science behind our sleep cycles (non-REM and REM, all that jazz) and came up with the idea of doing a Sleep Cycle Calculator.</p>
<p>The result is a combination alarm clock and sleep cycle app that incorporates beautiful sounds, white noise sleep music, dynamic backgrounds and…best of all…IT REALLY WORKS!</p>
<p style="text-align: center;"><strong>Brooke&#8217;s SleepSmart app Sleep Cycle &#8211; Top 100 app</strong></p>
<h5 style="text-align: left;"><img class="aligncenter  wp-image-626" title="Screen Shot 2013-03-01 at 4.56.01 PM" src="http://www.appempire.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-01-at-4.56.01-PM.png" alt="" width="556" height="387" /></h5>
<h4 style="text-align: left;">Chad: If you could do it over again, what would you change?</h4>
<p><strong>Brooke</strong>:<br />
Nothing. The whole process, the highs AND the lows, taught me so much about app development that I wouldn’t change a thing. This process was ridiculously educational and frustrating but in the end, I’m very happy with <a href="https://itunes.apple.com/us/app/sleepsmart-sleep-cycle-alarm/id588597242?mt=8" target="_blank">SleepSmart</a>. Does it have hiccups? Sure. But overall, I am so happy with the result and am very hopeful that people will love it as much as I do.</p>
<h4>Chad: From start to finish, about how long did it take to put this app together? What was your process?</h4>
<p><strong>Brooke</strong>:<br />
I started this app back in November and hoped to have it released before Christmas. When it wasn’t working out with my developer, I put the brakes on it. From this point forward, the app morphed into what it is today.</p>
<p>I spent SO MANY hours on this app, working at night after coming home from my full time job as a lawyer and working on the weekends. It took from about November 14th until I submitted it on April 20th for it to be finished.</p>
<p>The process: I found a developer and submitted him my wire frames. While he began working on the code, I searched Shutterstock for my backgrounds and Audio Micro for my sounds. I found a graphic designer on Dribble to make my icon (thanks to CJ de Heer from AE Alumni) and then reached out to a close friend to help me design the screen shots. I translated the app with a service found on Elance into 3 languages (Spanish, Chinese and Japanese) and then learned how to do Photo Shop on my own to translate my screenshots. I also found a sound engineer (thanks to CJ again) and he optimized the sounds I had purchased.</p>
<p>In the end, I must have gone back and forth with my developer 20 times and raised issue after issue until it was (nearly) perfect. I’m pretty sure he was ready to murder me on multiple occasions but it was all worth it!</p>
<p style="text-align: center;"><img class="aligncenter  wp-image-630" title="Japanese_Screenshot" src="http://www.appempire.com/wp-content/uploads/2013/03/Japanese_Screenshot.jpg" alt="" width="491" height="277" /></p>
<p style="text-align: center;"><img class="aligncenter  wp-image-631" title="Spanish_screenshot" src="http://www.appempire.com/wp-content/uploads/2013/03/Spanish_screenshot.jpg" alt="" width="491" height="277" /></p>
<h4>Chad: What is your best advice to other new app developers?</h4>
<p><strong>Brooke</strong>:<br />
Trust your gut. Many times my developer would tell me that something I wanted couldn’t be done. I didn’t accept that answer. I reached out to AE’s, the amazing alumni group, and found the answer I was looking for. Or I searched google to find what I needed. In the end, I made sure I produced something I was proud of.</p>
<h4>Chad: What is your next app?</h4>
<p><strong>Brooke</strong>:<br />
Wow! I am too hopped up on the adrenaline of SleepSmart that I haven’t figured it out yet. Another amazing developer in the AE group was kind enough to share some of her game code with me. I might try my hand at a low budget re-skin. On this app it was go big or go home. My bank account reflects that. Now, I’ll try to learn some lessons from the gamers out there and see what I can do with a fun re-skin!</p>
<h4>Download Brooke’s SleepSmart app to see improved emulation in action:</h4>
<p>Free &#8211; <a href="https://itunes.apple.com/us/app/sleepsmart-sleep-cycle-alarm/id599428492?mt=8" target="_blank">https://itunes.apple.com/us/app/sleepsmart-sleep-cycle-alarm/</a><br />
Paid &#8211; <a href="https://itunes.apple.com/us/app/sleepsmart-sleep-cycle-alarm/id588597242?mt=8" target="_blank">https://itunes.apple.com/us/app/sleepsmart-sleep-cycle-alarm/</a></p>
<p>Features include:</p>
<p>? WHITE NOISE SLEEP TIMER<br />
? SLEEP CYCLE CALCULATOR<br />
? RISE &amp; SHINE FEATURE<br />
? ALARM CLOCK</p>
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		<title>Four Mistakes Entrepreneurs Make That Hurt Their App Business</title>
		<link>http://www.appempire.com/four-mistakes-entrepreneurs-make-that-hurt-their-app-business/</link>
		<comments>http://www.appempire.com/four-mistakes-entrepreneurs-make-that-hurt-their-app-business/#comments</comments>
		<pubDate>Mon, 18 Feb 2013 20:27:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[App Marketing]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Hiring Developers]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[app empire]]></category>
		<category><![CDATA[app marketing]]></category>
		<category><![CDATA[appreneur]]></category>
		<category><![CDATA[how to hire a developer]]></category>
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		<category><![CDATA[mobile app developer]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[screenshots]]></category>
		<category><![CDATA[top mistakes of app developers]]></category>

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		<description><![CDATA[There’s a lot that goes into running a successful app business, so it’s understandable to forget some things along the way. But in a business where every detail counts, sometimes it can really cost you. To save you from these pitfalls, we’ve listed the common mistakes we see every appreneur make that hurt their app business the most. Check back in with this list every couple weeks to stay accountable! 1. Falling in Love With Your Idea You should be passionate about what you do. Heck, that’s probably why you’re in the appreneurial game! But we see so many appreneurs get hell-bent on one “innovative” app idea that will make them millions. It can, and does, happen. However, you can’t develop with blinders on. How did you come up with this idea? Is there an appetite for it in the market, or is it something you and your buddies have always wanted to use? There’s a big difference. And BE HONEST with yourself. Before spending all your money on one app idea, make sure you’re researching the market (not just browsing) and seeing a direct need for this app. As most of you know from App Empire, we explain the concept of emulation to choose hit app ideas. But many are still missing what this truly means. Emulation does not mean lack of innovation. Emulation does not mean copying another app. Emulation means taking a popular idea and adding value for the existing market. Look at some popular app concepts. What are they missing? What are reviewers asking for as new features? For example, look at successful apps that are supplements to larger apps like Facebook, Instagram, or Twitter (to name a few). Those appreneurs saw a need and a huge market that other developers were too intimidated to compete with. Now we&#8217;re not telling you to target all the biggest companies, but this is an example that, big or small, there will be popular apps with missing value so keep your eyes open. This crucial part of the app development process requires some creative thinking backed by solid research. 2. Choosing Your Team&#8230;at Ludicrous Speed. You have your business strategy lined up, your daily mantras buzzing in your head, and your mockups layed out &#8211; you are PUMPED. You hire a developer, and the next thing you know they’re asking for their half-way milestone paycheck, but you haven’t even seen a build yet. What?! When that “new venture adrenaline” is running through you, it’s easy to get caught up without making sure your systems are in place. Did you hire too fast? Do you really trust your developer? Do you know what they’re delivering with each milestone? There is a lot to clarify before hiring a developer. This is THE most critical part of your success. We have many members tell us, “I had a bad feeling about this dev, but I just ignored it. I wish I had listened to my gut.” With so many developers overseas, you [...]]]></description>
			<content:encoded><![CDATA[<h6>There’s a lot that goes into running a successful app business, so it’s understandable to forget some things along the way. But in a business where every detail counts, sometimes it can really cost you. To save you from these pitfalls, we’ve listed the common mistakes we see every appreneur make that hurt their app business the most. Check back in with this list every couple weeks to stay accountable!</h6>
<h2>1. Falling in Love With Your Idea</h2>
<p><img class="aligncenter size-full wp-image-551" title="App_love" src="http://www.appempire.com/wp-content/uploads/2013/02/App_love1.jpg" alt="" width="427" height="310" /><br />
You should be passionate about what you do. Heck, that’s probably why you’re in the appreneurial game! But we see so many appreneurs get hell-bent on one “innovative” app idea that will make them millions. It can, and does, happen. However, you can’t develop with blinders on. How did you come up with this idea? Is there an appetite for it in the market, or is it something you and your buddies have always wanted to use? There’s a big difference. And BE HONEST with yourself. Before spending all your money on one app idea, <a href="http://www.appempire.com/video-tip-how-to-pick-winning-app-ideas/" target="_blank">make sure you’re researching the market </a>(not just browsing) and seeing a direct need for this app.</p>
<p>As most of you know from <a href="http://www.appempire.com/products" target="_blank"><em>App Empire</em></a>, we explain the concept of emulation to choose hit app ideas. But many are still missing what this truly means. Emulation does not mean lack of innovation. Emulation does not mean copying another app. Emulation means taking a popular idea and adding value for the existing market. Look at some popular app concepts. What are they missing? What are reviewers asking for as new features? For example, look at successful apps that are supplements to larger apps like Facebook, Instagram, or Twitter (to name a few). Those appreneurs saw a need and a huge market that other developers were too intimidated to compete with. Now we&#8217;re not telling you to target all the biggest companies, but this is an example that, big or small, there will be popular apps with missing value so keep your eyes open. This crucial part of the app development process requires some creative thinking backed by solid research.</p>
<h2></h2>
<h2>2. Choosing Your Team&#8230;at Ludicrous Speed.</h2>
<p><img class="aligncenter size-full wp-image-553" title="ludicrous_speed" src="http://www.appempire.com/wp-content/uploads/2013/02/shutterstock_100727152.jpg" alt="" width="426" height="318" /><br />
You have your business strategy lined up, your daily mantras buzzing in your head, and your mockups layed out &#8211; you are PUMPED. You hire a developer, and the next thing you know they’re asking for their half-way milestone paycheck, but you haven’t even seen a build yet. What?!</p>
<p>When that “new venture adrenaline” is running through you, it’s easy to get caught up without making sure your systems are in place. Did you hire too fast? Do you really trust your developer? Do you know what they’re delivering with each milestone? There is a lot to clarify before <a href="http://www.appempire.com/post-3/" target="_blank">hiring a developer</a>. This is THE most critical part of your success. We have many members tell us, “I had a bad feeling about this dev, but I just ignored it. I wish I had listened to my gut.” With so many developers overseas, you need to have systems in place prior to working together. Think of them as your TEAM. Mutual respect, daily or weekly communications, and a clear understanding and passion for the game plan. If this part takes you months, so be it. Moving forward with a developer you are not confident with rarely works out. But don’t beat yourself up if it happens. As one of our students said, “Dealing with a bad developer is like an appreneur right of passage.” It’s going to happen at some point along your journey, whether you’re seasoned or a newbie. Learn from it. Figure out where it went wrong, and move on.</p>
<h2></h2>
<h2>3. Ugly App Marketing</h2>
<div id="attachment_554" class="wp-caption aligncenter" style="width: 451px"><img class=" wp-image-554" title="dog" src="http://www.appempire.com/wp-content/uploads/2013/02/shutterstock_122216302.jpg" alt="" width="441" height="370" /><p class="wp-caption-text">You can dress it up&#8230;</p></div>
<p>If you’ve been watching the app world, you will have noticed one of the biggest changes in the App Store is the quality of design. Ugly icons and screenshots will no longer get you to the top (of course, there are exceptions as you’ll notice), but if you want to be successful, make your app marketing BEAUTIFUL. What does this mean?</p>
<p>Just take a look at the Top 100 apps. Colorful icons, eye-catching graphics, clear lines &#8211; the icon is your BIGGEST marketing tool, so do not go cheap on this.</p>
<p><img class="aligncenter  wp-image-557" title="App Store Icon" src="http://www.appempire.com/wp-content/uploads/2013/02/Screen-Shot-2013-02-14-at-10.41.09-AM2-1024x315.png" alt="" width="656" height="201" /></p>
<p>While most appreneurs are starting to understand icons, many are failing at screenshots. Some of them are <em>ugggg-ly</em>. You need your screenshots to be enticing. This is what’s going to SELL your customer. Are my screenshots easy to understand? Do they explain awesome features that otherwise wouldn’t be noticed? Unless your app&#8217;s UI is extremely intuitive, don’t just take literal screenshots and throw those up. Often times customers won’t understand what’s going on or how this app will directly benefit them. If you’re not marketing to how your customer is thinking, then you’re not marketing.</p>
<div id="attachment_558" class="wp-caption aligncenter" style="width: 602px"><a href="https://itunes.apple.com/us/app/magisto-magical-video-editor/id486781045?mt=8"><img class=" wp-image-558" title="Beautiful Screenshot" src="http://www.appempire.com/wp-content/uploads/2013/02/Screen-Shot-2013-02-14-at-10.48.37-AM.png" alt="" width="592" height="515" /></a><p class="wp-caption-text">Captivating, explanatory screenshots.</p></div>
<h2></h2>
<h2>4. Growing Your Network</h2>
<p><img class="aligncenter size-medium wp-image-565" title="LoveNetwork" src="http://www.appempire.com/wp-content/uploads/2013/02/shutterstock_92034200-300x157.jpg" alt="" width="300" height="157" /></p>
<p>People easily get caught up in the biz. They stay behind their computer screens with a stockpile of Cheetos and Big Gulps, plugging away on app features and upgrades and marketing and flow and analytics and&#8230;you get the idea. While your dedication is admirable, and at times necessary, it can also be hurting your app business. We say this a lot, but we’ll say it again until everyone is in one big Appreneur network of love &#8211; GROW YOUR NETWORK.</p>
<p>Go to conferences, meet developers, join forums, meet fellow appreneurs, attend meet-ups, keep in contact, become best friends &#8211; however you do it, just do it! Why? This opens doors to <a href="http://www.appempire.com/app-cross-promotion-the-lifeblood-of-your-business/" target="_blank">cross-promotion opportunities</a>, potential partnerships, and a vast wealth of app business knowledge that you couldn’t acquire from internet research alone. Not to mention, it’s easy to be neck-deep in your business and not realize something, like your nag screen copy is boring, or your UI and screenshots look really plain. So bounce your projects off trusted contacts. How do you know if a contact is trusted? You’ve spent time and effort into developing a quality relationship. Remember, an app is much more than an idea so don’t be scared to share the basics. You never know what doors it will open.</p>
<h4>Have you made any of these mistakes? How did you deal with it? Comment below.</h4>
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		<title>How to Master Anything (Interview w/ Tim Ferriss)</title>
		<link>http://www.appempire.com/how-to-master-anything-interview-w-tim-ferriss/</link>
		<comments>http://www.appempire.com/how-to-master-anything-interview-w-tim-ferriss/#comments</comments>
		<pubDate>Thu, 24 Jan 2013 01:49:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mindset]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[Video Tips]]></category>
		<category><![CDATA[4 hour body]]></category>
		<category><![CDATA[4 hour chef]]></category>
		<category><![CDATA[4 hour work week]]></category>
		<category><![CDATA[app empire]]></category>
		<category><![CDATA[chad mureta]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[expert]]></category>
		<category><![CDATA[expertise]]></category>
		<category><![CDATA[how to learn anything]]></category>
		<category><![CDATA[how to master]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[tim ferriss]]></category>

		<guid isPermaLink="false">http://www.appempire.com/?p=472</guid>
		<description><![CDATA[This week I was honored to interview New York Times Bestselling author, Tim Ferriss. As many of you know, Tim&#8217;s first book, The 4-Hour Work Week, changed my life when I read it recovering in the hospital. And more recently the strategies and tips I&#8217;ve applied from The 4-Hour Body have helped in my body&#8217;s recovery to this day. His advice and expertise is unparallelled for us entrepreneurs. And now, Tim has come out with his best book yet: The 4-Hour Chef! Don&#8217;t be fooled by the title, this book isn&#8217;t just about cooking, it&#8217;s about how to master any skill. What I love most about this book is how closely these techniques apply to our app businesses. The app world is one of the most rapidly changing industries of our time, and &#8220;rapid skill acquisition&#8221; (as Tim calls it) is one of the most important tools you can learn so you can adapt quickly and acquire expert knowledge you&#8217;ve only imagined. Watch the video below to learn: - How to learn ANYTHING quickly - Become top 5% in six to twelve months - How to stop &#8220;stopping&#8221; and finish what you start - Tech Free Saturdays - Stimulating creativity - Course-correcting your work And BONUSES! When you buy all three of Tim&#8217;s books, email a copy of your Amazon receipt to 3books@4hourchef.com to receive bonuses from Tim! Both the 4-Hour Work Week and 4-Hour Body are on the New York Times Bestseller&#8217;s list. There&#8217;s only a handful of authors in history who have had three books on the list at one time. One of Tim&#8217;s goals is to join that elite group of authors, so please help him out from one entrepreneur to another! Plus, you don&#8217;t want to miss out on Tim&#8217;s personal bonuses when you send in your receipt.]]></description>
			<content:encoded><![CDATA[<p><strong>This week I was honored to interview New York Times Bestselling author, Tim Ferriss.</strong> As many of you know, Tim&#8217;s first book, The <a href="http://www.amazon.com/The-4-Hour-Workweek-Anywhere-Expanded/dp/0307465357/ref=pd_bxgy_b_img_z" target="_blank">4-Hour Work Week</a>, changed my life when I read it recovering in the hospital. And more recently the strategies and tips I&#8217;ve applied from The <a href="http://www.amazon.com/The-4-Hour-Body-Incredible-Superhuman/dp/030746363X/ref=pd_sim_b_1" target="_blank">4-Hour Body</a> have helped in my body&#8217;s recovery to this day. His advice and expertise is unparallelled for us entrepreneurs.</p>
<p>And now, Tim has come out with his best book yet: <a href="http://www.amazon.com/The-4-Hour-Chef-Learning-Anything/dp/0547884591/ref=sr_1_1?ie=UTF8&amp;qid=1358987511&amp;sr=8-1&amp;keywords=tim+ferriss" target="_blank"><strong>The 4-Hour Chef</strong>! </a></p>
<p>Don&#8217;t be fooled by the title, this book isn&#8217;t just about cooking,<strong> it&#8217;s about how to master any skill</strong>. What I love most about this book is how closely these techniques apply to our app businesses. The app world is one of the most rapidly changing industries of our time, and &#8220;rapid skill acquisition&#8221; (as Tim calls it) is one of the most important tools you can learn so you can adapt quickly and acquire expert knowledge you&#8217;ve only imagined.</p>
<h1 style="text-align: left;">Watch the video below to learn:</h1>
<p style="text-align: left;">- How to learn ANYTHING quickly<br />
- Become top 5% in six to twelve months<br />
- How to stop &#8220;stopping&#8221; and finish what you start<br />
- Tech Free Saturdays<br />
- Stimulating creativity<br />
- Course-correcting your work</p>
<p><iframe src="http://player.vimeo.com/video/58065976" frameborder="0" width="600" height="381"></iframe></p>
<h3 style="text-align: center;">And<strong> BONUSES!<br />
</strong></h3>
<h6>When you <a href="http://www.amazon.com/The-4-Hour-Chef-Learning-Anything/dp/0547884591/ref=sr_1_1?ie=UTF8&amp;qid=1358987511&amp;sr=8-1&amp;keywords=tim+ferriss" target="_blank">buy all three</a> of Tim&#8217;s books, email a copy of your Amazon receipt to 3books@4hourchef.com to receive bonuses from Tim!</h6>
<p>Both the <a href="http://www.amazon.com/The-4-Hour-Workweek-Anywhere-Expanded/dp/0307465357/ref=pd_bxgy_b_img_z" target="_blank">4-Hour Work Week</a> and <a href="http://www.amazon.com/The-4-Hour-Body-Incredible-Superhuman/dp/030746363X/ref=pd_sim_b_1" target="_blank">4-Hour Body</a> are on the New York Times Bestseller&#8217;s list. There&#8217;s only a handful of authors in history who have had three books on the list at one time. One of Tim&#8217;s goals is to join that elite group of authors, so please help him out from one entrepreneur to another! Plus<em>, </em>you don&#8217;t want to miss out on Tim&#8217;s personal bonuses when you send in your receipt.</p>
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