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Game vs Utility Apps – Which is better?

A couple weeks ago… I sent out this email to the App Empire community. I wanted to share it on our blog as well, as it’s extremely relevant to understanding the mobile marketplace. The app market changes at lightening speed, and if you aren’t adapting with it, you could fall behind. Don’t be intimidated by this though. In fact, it’s …

App Checklist: How can I improve my app?

Is it time to give up on my app? We’ve all asked ourselves this question before. Sometimes there is a time to move on. Whether you picked the wrong market, over-spent your budget, or lost your vision, it’s important to know when to cut your losses and move on to money-makers! But how do you know when to “give up”? …

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App Hot Spot: Sophie’s Photo Apps

Meet Sophie. She likes long walks on the beach, our mutual love of Tim Ferriss, and working from home. More importantly, she was one of our first AE course members and is a great example of market research reaping rewards. She still makes $500/day on her first app, “Cut Me In“. On this App Hot Seat, we’ll analyze Sophie’s past, …

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The Art of Improved Emulation: Brooke’s SleepSmart app

Ever since I wrote App Empire, the topic that most people love to debate is my take on emulation and market research. Researching the market and following trends rather than investing in a hail-mary app seems to either really resonate with people, or tick them off. Even still, trying to emulate the marketplace isn’t enough in itself. I like to …